Does AI recommend your
Business?
Your future guests aren't Googling. They're asking ChatGPT. We tell you if it recommends you.
Recognized hospitality brands
Anonymized scores. Real businesses. Measured this week.
A sample of recent audits across tiers and categories — names withheld for privacy. The number is each property's AI Visibility Score on a 0–100 scale. Your score will land somewhere on this distribution.
The Search Engine era is ending. The Recommendation era has begun.
Every day, millions of high-intent customers bypass Google's blue links in favor of LLM assistants. ChatGPT, Gemini, and Claude don't return ten options — they synthesize a single confident recommendation drawn from billions of data points and probabilistic weights you can neither inspect nor influence directly.
If your restaurant or hotel doesn't fit the latent patterns those models have absorbed, you don't appear in their first answer. You don't appear in the second either. You quietly cease to exist for a growing share of your market.
Score My Business measures, with verifiable data, how often you do appear — and provides the specific actions that move the number. Read the full methodology →
Real questions. Real answers. Captured live.
Customers don't search for "best Italian restaurant Borough Market" anymore. They ask in plain language — and AI answers with three or four specific names. Here's what that looks like.
The bolded names are visible AI mentions — those businesses are benefiting from AI visibility today. Score My Business measures, exactly and verbatim, how often your business appears in answers like these.
The model answering your customer
isn't always the strongest one.
Assistants route questions to faster, cheaper models under load and for simpler asks. We query a stronger and a cheaper model from both ChatGPT and Gemini, so you can see whether you disappear on the quick answer.
A 22-point gap — an example of the pattern, not your result. Your audit reports your own figures for each model.
A second gap · Local vs international
A 19-point gap. Tourists planning from abroad see fewer mentions of you than locals do — even though they spend more per stay.
Two gaps. Both proprietary measurements no one else builds.
The model-capability gap shows where you vanish on a quick answer. Share of voice shows where competitors are taking the mention instead.
From business name to PDF audit, in three steps.
You give us your business name
We pull your Google Business Profile and confirm. Takes 30 seconds. Your name, address, neighborhood, and (for restaurants) cuisine descriptor become the slot data the scan uses.
We ask 80 real customer questions, 5 times over
400 AI answers — 80 questions on each of 5 models: ChatGPT's free-tier and paid-tier models, Gemini's free-tier and paid-tier models, and Perplexity. Every response is captured, audited, and retained for verification. The exact composition is our methodology; the result is a transparent score you can audit.
You get a PDF audit, email-delivered
Editorially designed. Your visibility score, intent breakdown, verbatim AI quotes, peer-cluster comparison, and 14 specific actions ranked by expected score lift, effort, and confidence. Reviewed by an analyst before it ships, and delivered within 24 hours.
What the audit looks like.
Designed to be read like a magazine feature — not a dashboard report. Every page communicates one decision-grade insight.
10 minutes effort
HIGH confidence
Eight customer intents. Eight scores. One number.
We ask 80 questions across the 8 intents AI users have when they ask for a recommendation, on 5 models — 400 answers in all. Each intent gets its own score, and a clear view of the gap to your peer cluster.
"Best Anatolian restaurants in Istanbul" / "top luxury hotels in Paris"
"Where to eat ramen in Tokyo" / "hotels with rooftop pool in Dubai"
"Restaurants near Hagia Sophia" / "hotels walking distance to St. Pancras"
"First-date restaurants" / "honeymoon hotels" / "business lunch spots"
"Vegan-friendly restaurants" / "hotels with airport transfer"
"Wheelchair accessible" / "kid-friendly" / "pet-friendly" / "parking"
"Rooftop with view" / "intimate setting" / "design-forward" / "historic"
"Michelin-starred" / "Bib Gourmand" / "Forbes 5-star" / "Travelers' Choice"
Each score is computed against your 3–8 closest AI-perceived peers.
A 65 overall — masking an 88 in location and a 28 in atmosphere.
The single number is the headline. The radar is the diagnosis. Strong location and amenities visibility offset real gaps in atmosphere and recognition — the two intents that drive booking decisions for design-led travelers. That's where the action items focus first.
Eight intents. Two queries above. Hundreds more in the audit. Every response stored, every citation counted, every gap mapped to an action.
Numbers you can audit.
| 80 questions × 5 models × 1 run = 400 answers, the same for every business. One run, not several: repeat runs of the same question agree about 80% of the time, so a second run buys far less than a second question does. | |
| Five models across the three most-used AI assistants — the free-tier and the paid-tier model from each of ChatGPT and Gemini, plus Perplexity. Included for every buyer. | |
| A 0–100 visibility score with intent-level breakdown and competitor benchmarking. Your audit's methodology page shows the exact sample size for your scan. | |
| Typically under an hour from scan to draft, then review · under 24 hours guaranteed. Automatic refund if delivery exceeds the SLA. | |
| Your city — and, where we can confirm it, your neighbourhood — is written into every query, and live web search resolves it against local results. We don't route requests through other countries' IP addresses. | |
| Every raw AI response retained for verification. We can send you the exact responses your audit was scored on, on request. | |
| Mock results · Stock images of your business · Pretend SEO advice · Guarantees we can't keep · Inflated claims about AI internals we can't see. |
One audit. One price.
We used to sell three depths. Two of them fired the same questions as each other for most businesses, so we stopped charging three prices for one product. Buy once, get a PDF within 24 hours, refund if we miss it.
AI Visibility Audit
$99 · one-time
Everything we can measure, for every business.
- Questions asked 80 real customer questions
- AI models 5 — see below
- Confidence every score shows its 95% range
- Competitors up to 8 · all replaceable
- Action items 14, each with the fix written out
- Site audit included · llms.txt + schema generated
How is this different from SEO?
SEO measures how Google ranks your website. We measure how AI assistants (ChatGPT, Gemini, Perplexity) describe and recommend your business in conversational answers. Different game, different scoreboard. We measure the new one.
Can I improve my AI visibility score?
Yes. Every audit ships with 14 specific actions, each tied to the scan data that prompted it — the questions you lost and who was recommended instead. The levers we most often surface: a complete English Google profile description, machine-readable pages (schema, llms.txt, menus as text not PDFs — we generate these for you), review-language coverage, press mentions in sources AI assistants cite, and consistent name/address/phone across the web. We don't quote an expected point gain, because a one-time audit measures you once and we have no before-and-after data of our own yet.
How accurate is the free score?
The free score uses a narrower scan set than the paid audit — enough to give you a directionally-correct visibility number, but without the depth of intent breakdown, verbatim AI quotes, or competitor cluster. Use it to learn whether you appear at all. Buy a paid audit when you want to know exactly where you rank, what AI says about you, and what to do.
What if my score is low?
That's the most useful version of the report. Low scores have the most room — we tag every action with effort, expected lift, and confidence so you know exactly what moves the needle first. Low-score audits often deliver more value than high-score ones.
Buy the snapshot now. Watch it evolve later.
Score My Business is one-time, and complete on its own. We are also building Citeabl — the same measurement on a weekly cadence, with a dashboard and competitor tracking. It is not open yet; audit buyers hear first, and the price of your audit comes off your first invoice when it is.